In the Media
Featured Coverage
Juli has been featured in and consulted by some of the most recognized media outlets covering housing, family, and the second half of life.
Newsweek
June 2026
"Families are moving back in together. These are the rules everyone needs to know." Juli was featured as a leading expert voice on the rise of multigenerational living.
The New York Times
August 2026
"In intergenerational communities, arrangements can vary wildly," said Juli Ford, a real estate broker who specializes in helping older adults make housing decisions.
Fox & Friends
August 2025 & October 2025
Two national television appearances on multigenerational living and the housing decisions facing American families.
Business Insider
April 2026
Featured in a deep dive on how multigenerational living builds wealth and supports elder care for families navigating this season.
The Boston Globe
November 2025
Quoted in the Globe's reporting on Gen X, multigenerational housing, and the sandwich generation's role in reshaping where and how families live.
Vox
July 2026
Featured in Vox's advice column on the realities of living with partners, parents, family, and friends — and how to make shared households work.
Massachusetts Attorney General Andrea Campbell
June 2026
Attorney General Campbell visited Juli's multigenerational home in Pembroke, Massachusetts to tour her mother's ADU and discuss housing affordability, elder care, and the financial benefits of intentional multigenerational living.
Reach & Audience
A Trusted Voice for Families After 50
Juli reaches families navigating the second half of life across every major platform. Her audience is primarily women 50 to 70 navigating aging parents, multigenerational living decisions, home transitions, and the next chapter of life.
48M+
SOCIAL MEDIA CONTENT VIEWS IN THE LAST 15 MONTHS
200,000+
Families reached across social media and email
100,000+
Facebook followers
73,000+
Instagram followers
17,000+
TikTok followers
13,000+
Email subscribers
16,500+
Podcast streams across Spotify, Apple & YouTube
600K+
YouTube views in the past year
10,000+
Downloads of multi-gen living resources
Audience Demographics
73,000+ followers
93.5%
Women
6.5%
Men
Age Distribution
—
18–24
4%
25–34
12%
35–44
23%
45–54
34%
55–64
19%
65+
100,000+ followers
95.2%
Women
4.8%
Men
Age Distribution
—
18–24
3%
25–34
11%
35–44
23%
45–54
35%
55–64
23%
65+
Figures reflect each platform's native analytics as of September 2026 and are rounded to the nearest whole percent. Across both platforms, the audience is overwhelmingly women, with the largest concentration between ages 45 and 65+ — squarely the Home After 50™ core demographic.
Speaking
On Stage with Juli
Juli speaks to families, women over 50, and real estate professionals on the topics that define this season of life.
Recent stages include the Rise Retreat in Scottsdale, Arizona (April 1, 2026), where she presented to 300 women real estate professionals on building a niche business and brand through sharing your personal story.
Topics include:
- Multigenerational living and ADU strategy
- The financial case for families living together
- Navigating aging parents and the sandwich generation
- Reimagining home in the second half of life
- End-of-life planning and the family home
- Building a niche real estate business and brand
For speaking inquiries, fees, and availability, please use the contact form below.
Brand Partnerships
Collaborations with Heart
Juli partners with brands in the home goods, furnishings, and lifestyle space whose products she genuinely uses and believes in. Current and recent partnerships include American Standard, Wamsutta, Easy Spirit, and Popsmith.
She does not accept partnerships she would not personally recommend to her own audience. If your brand belongs in the homes and lives of women navigating the second half of life, she would love to hear from you.
Ready to Connect?
Media, Speaking & Partnerships
For media requests, speaking inquiries, and brand partnerships — reach out and Juli's team will be in touch.
