For Real Estate Professionals

    It's time to build the business you really want.

    Juli Ford, real estate coach and broker

    There are two things I teach agents to do that most brokerages never talk about.

    The first is building a personal brand on social media that actually generates business. In the last 12 months I grew an audience of over 200,000 followers, completely rebuilt my pipeline, and created a multi-revenue stream business — while still running an active real estate practice. If you want a glimpse into what becomes possible when you build a personal brand, take a look at my media page.

    Visit the Media Page

    The second is building a real business around the multigenerational and 50+ market — the largest, most underserved opportunity in real estate right now. The families navigating aging parents, ADUs, move-up homes, and life transitions after 50 are not looking for a typical agent. They are looking for someone who understands the full picture.

    I did not find a blueprint for either of these things so instead I found a community of women building bigger businesses than I had ever seen and I built my blueprints in the room with them. And now I teach you how to do what I've done.

    If you're ready to build something remarkable, read on to learn how we can work together.

    Juli Ford with fellow agents at a Powerhouse event
    “Every agent deserves the same opportunity to grow — regardless of production level or experience.”

    Option One

    Join Me at eXp Realty Through Powerhouse

    Powerhouse group photo — women of eXp Realty
    Powerhouse women of eXp Realty at the Rise retreat
    Juli Ford with Amy Gregory at the Rise retreat

    Powerhouse is the room I joined to transform my business. It is a collaborative community of women in real estate powered by eXp Realty — built on the idea that every agent deserves the same opportunity to grow, regardless of production level or experience.   If you are an agent (especially a female solo agent with a commitment to collaboration and a desire to ditch the gatekeeping at your brokerage) we are saving your seat.

    At eXp, every agent is on the same split and cap — 80/20 commission split with a $16,000 company cap, then a $250 transaction fee — plus stock awards, nationwide collaboration, and five years of weekly recorded training available anytime, with live coaching calls weekly inside Powerhouse.

    What you get by joining through me: access to everything Powerhouse and eXp offer, plus a weekly group office hour with me where you can bring anything you are working on in your business and we figure it out together. This is the only way to work with me live outside of my high ticket one-on-one coaching programs.

    Powerhouse is the community of women in real estate that has become my number one source of inspiration, ideas, and collaboration for building my brand and business (if you want to see what it helped me create in just the first year, check out my media page). Watch the videos below and then schedule a call with me to learn more.

    Option Two

    Private Coaching and Consulting

    If you are serious about elevating your business — building a personal brand, creating a social media presence that actually works, or positioning yourself in the multigenerational niche — I offer a small number of private coaching and consulting engagements each year. Every engagement is customized to where you are and where you want to go.

    Juli Ford with a fellow agent at the Rise retreat

    Not Ready for a Deep Dive Yet? Start Here.

    REACH Digital Download — $97

    If you are not quite ready to talk about a brokerage change or one-on-one coaching but you know your social media is not working the way it should, start with REACH.

    REACH is the exact trial reel strategy I used to grow 70,000 followers from March–May 2026 and launch a $17 digital product that has already generated over $10,000 in sales. Organically. No ads. No complicated system. Just a simple, repeatable content strategy documented step by step so you can apply it to your business right now.

    This is where the foundation gets built.

    Get REACH for $97

    Ready for a Full Visibility Shift?

    Show Up & Scale — $397

    If you have been showing up consistently but still feel invisible, this bundle will get you unstuck. Show Up & Scale walks you through every positioning shift you need to make before your next post goes out — your niche, your story, your visibility strategy, and the messaging that actually brings clients through the door.

    Inside you will get seven video classes covering your signature story, spotlight strategy, social strategy, funnel building, visibility systems, and marketing systems — plus PDF slides and worksheets for every module. All prerecorded and delivered in one easy-to-access online portal.

    This is how you stop blending in and start becoming the obvious choice.

    Get Show Up & Scale
    Juli Ford with a referral partner agent

    Partner With Juli

    Join Juli's National Referral Network

    I work with a trusted national network of agents to make sure clients are cared for beautifully in any market. If you would like the opportunity to receive referrals from me — please apply to become a referral partner.

    Become a Referral Partner

    Connect with Juli

    Whether you're here to start your multi-gen journey, buy or sell a property, explore financing or consulting options, or brand and media partnerships — reach out.

    Connect with Juli

    Credentials & Certifications

    Trained. Certified. Trusted.

    Certified Senior Advisor® (CSA®) certification logo
    Certified Senior Advisor® (CSA®)
    REALTOR® certification logo
    REALTOR®
    Seniors Real Estate Specialist® (SRES®) certification logo
    Seniors Real Estate Specialist® (SRES®)
    Mortgage Loan Originator
    Reverse Mortgage Specialist
    Certified Probate Expert (CPE) certification logo
    Certified Probate Expert (CPE)
    End of Life Doula certification logo
    End of Life Doula
    Certified Health Coach (CHC)